Marketing - Entry Form 2014

Entry Form – Marketing Ireland eGovernment Award 2014
  • Part A
  • Important notice: You are advised to answer all sections. You are also advised to provide documentation such as screen grabs, flowcharts to illustrate interaction and other visual material to support your entry. This is particularly true where the judges cannot directly access your services online in order to review your project effectively.
  • Are you are willing to allow us share details of your project as part of our promotions for the awards?*
  • Name of organisation or body:*
  • Department within organisation:*
  • Project sponsor, leader and/or manager(s):*
  • Name and job title of the person who would accept the award in the event of winning:*
  • Contact name and title (for all queries in relation to the submission):*
  • Email*can't leave this empty
  • Phone Number:*
  • Address:*
  • Date submitted:*
  • Name or title of the project:*
  • Timeline:*Period when campaign ran (start - finish):
  • The URL for your entry:*(include passwords if required to gain access to key areas of the online service or content)
  • Part B - 9 Questions
  • 1 - Outline the background to this campaign and where it fits within the overall strategy of the organisation.*
  • 2 - List specific objective(s) in order of importance. Please complete in 150 words or less.*
  • 3 - Please describe what techniques you used to achieve your marketing goals and details of the specific tactics you employed and why.*
  • 4 - Please provide details of how the campaign tactics were integrated. Including for example: above the line, direct marketing, eMarketing, SEM, mobile market, website etc*
  • 5 - Note any restrictions that you would have had to overcome or consider when developing this concept – Budgetary, legal, ethical, brand guidelines, the media it appeared in. No more than 300 words.*
  • 6 - Describe in detail precisely what you feel was innovative about your campaign. Please complete in 400 words or less.*
  • 7 - Please outline the results of your campaign. Remember vague results can pull down marks. Please complete in 250 words or less.*
  • 8 - Outline any efficiencies that might have been achieved in implementing this project, whether in long term cost, time and/or resource savings.*Indicate how collaboration across multiple teams, organisations, agencies or departments may have assisted in this project to achieve a quicker result (and implementation) or to deliver a better service.
  • 9 - Comments*further details
  • Supporting Files*Screen grabs, flow charts etc Upload File1 file only, Zip multiple files before you upload. Max Size 8Mb

    Comments are closed.