Social Media Marketing – Entry Form 2014

Social Media Marketing – Entry Form 2014
  • Important notice: You are advised to answer all sections. You are also advised to provide documentation such as screen grabs, flowcharts to illustrate interaction and other visual material to support your entry. This is particularly true where the judges cannot directly access your services online in order to review your project effectively.
  • Part A
  • Are you are willing to allow us share details of your project as part of our promotions for the awards?*
  • Name of organisation or body:*
  • Department within organisation:*
  • Mobile project manager/owner:*
  • Name and job title of the person who would accept the award in the event of winning:*
  • Social Media target audience:*
  • Period when you started to use Social media (is it ongoing?):*(start - finish)
  • Contact name and title:*
  • Email*can't leave this empty
  • Phone no:*
  • Date submitted:*
  • Name or title of the mobile project:*
  • The URL for your campaign if applicable (include passwords if required for the judges to gain access to key areas of the online service or content)*Please provide visuals and/or screen grabs/jpegs to illustrate the creative and messages employed in delivering the campaign.
  • Part B - 9 Questions
  • 1 - Outline the background to this campaign and where it fits within the overall strategy of the organisation.*
  • 2 - List specific objective(s) in order of importance. Please complete in 150 words or less.*
  • 3 - Please describe what techniques you used to achieve your goals and details of the specific Social Media tactics or networks you employed and why.*
  • 4 - Please provide details of how Social Media tactics were integrated.*Including for example: competitions, information updates or notifications, use of networks, mobile apps, website etc
  • 5 - Note any restrictions that you would have had to overcome or consider when developing this concept.*Budgetary, legal, cultural, ethical, brand guidelines, the media it appeared in. No more than 300 words.
  • 6 - Describe in detail precisely what you feel was innovative and any positive outcomes from your use of Social Media. Please complete in 400 words or less.*
  • 7 - Please outline any specific results you can quantify as a result of the use of Social Media. Try to be as specific as possible. Please complete in 250 words or less.*
  • 8 - Outline any efficiencies that might have been achieved in implementing this project, whether in long term cost, time and/or resource savings.*Indicate how or if you found this use of collaborative tool actually encourage more internal collaboration across multiple teams, organisations, agencies or departments may have assisted in this project to achieve a quicker result (and implementation) or to deliver a better service.
  • 9 - Comments*Please offer any other relevant remarks you feel the judges should consider
  • Supporting Files*Screen grabs, flow charts etc Upload File1 file only, Zip multiple files before you upload. Max Size 8Mb

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